Apoteka Beograd wants bigger role in domestic market – Looking for company to reposition brand

Apoteka Beograd has opened the tender for the preparation and realization of the strategy of the repositioning of the brand in the market of Serbia.

According to the tendering documentation, for Apoteka Beograd, which supplies the citizens with medicines, medical products, other products which improve and preserve health, as well as general use items, the preparation and realization of this strategy is becoming a key factor.

– Above all, the repositioning of the brand enables the refreshing of the image of the entire brand in the market, which creates the opportunity for attracting new purchasers and additionally activating the existing ones – the document says.

In addition to that, it is added, this strategy can help the brand differentiate itself from the competition, emphasizing its unique values and advantages. It is necessary to carefully plan the activities, so that the repositioning of the brand would enable a deeper connecting with the target group, creating an emotional connection which stimulates customer loyalty. Also, in today’s digital age, the repositioning strategy includes new approaches to communication with the consumers, such as using social media and online platforms, whereby it gets closer to its audience in a relevant and efficient way.

– The strategy should enable the Procuring Party to respond to the changes in the demand and the behavior of the consumers, adapting its offer and communication in order to better satisfy their needs and expectations. This flexibility and adaptability are the key factors for maintaining the competitive advantage and creating long-term sustainability in the market. Also, the strategy must contribute to strengthening the reputation of Apoteka Beograd and its authority in the industry, positioning it as a leader in a certain segment of the market – it is added.

The deadline for the application at the tender is May 20, and more details (in Serbian) can be found HERE.

Apoteka Beograd

Apoteka Beograd

preparation and realization of strategy of repositioning brand in market of Serbia

medicines