Aleksandar Pavicevic, Director of Lesnina Serbia – Next Year to Be Marked by Opening of Sales Center in Belgrade

The company Lesnina has been operating in Serbia for five years now, and after the sales center in Novi Sad, a facility in Belgrade will open as well, in June 2024. What all the customers can expect is revealed in an interview with eKapija by Aleksandar Pavicevic, the director of Lesnina Serbia.

Considering that the year 2023 is coming to an end, how would you sum up and rate the operations of Lesnina?

– In Serbia Lesnina has been operating for five years now and we are constantly on an upward path, which is what’s most important. We are trying to always improve our operations and we believe it is the only way to stay at the top – the place which Lesnina has been occupying for decades in the countries it operates in.

After five years of operations in Novi Sad, the plan is to open a sales center in Belgrade. When should that happen and what are the expectations?

– The opening of Lesnina Belgrade is planned for June next year. The construction of the center is going in line with the agreed dynamics and we are eager to present to the customers the most modern sales center for furniture and household equipment in the region. The customers in Belgrade will have 12,000 m2 of retail space at their disposal, where they will be able to choose between 20,000 articles of the most modern and best quality furniture, as well as household equipment of the world’s most famous brands. I believe that everybody who comes here will be satisfied with our offer.

How do you plan to integrate the local characteristics and the global trends in the product offer?

– Lesnina Serbia is part of XXXLutz Group, which has 370 sales centers in 13 European countries and is the second biggest furniture trader in Europe and third in the world. Our operations in Serbia certainly follow the group’s strategy on the global level, but we are free to adapt the operations to the local market. We are trying to always pay attention to the needs and desires of the customers, which I believe is the only right way towards success in the long term.

(Aleksandar Pavicevic)

What do you expect to be the key products that will attract customers in Belgrade?

– Definitely kitchens. Lesnina has the best range of kitchens and I can be slightly pretentious and say that that is the field where the competition cannot compete with us. In Belgrade as well, Lesnina will have a phenomenal studio of kitchens, where the customers will be able to look around and get advice from our expert staff in order to create a kitchen in line with their needs and wishes.

What are Lesnina’s plans for 2024?

– Definitely, next year will be marked by the opening of the sales center in Belgrade, but that doesn’t mean that Novi Sad will be neglected at all. That is our first center in Serbia and it will always have a special status in the company. Our goal is to keep growing in the next period and to expand the network of centers, in both Belgrade and Serbia.

LESNINA S BEOGRAD

Lesnina Serbia

XXXLutz Group

Aleksandar Pavićević

Lesnina Belgrade

sales center of Lesnina in Belgrade

Lesnina Novi Sad

Lesnina range of products

Lesnina kitchens