Digital future tailored for business

Together, the possibilities are priceless

A lot has already been said about digitalization and in summary, there is no modern business operations without digital tools. The second truth of the modern business is – changes will never be as slow as today which is why it is important, maybe even necessary for individuals and businesses alike to keep up with the latest technologies.

Businesses recognize the benefits they get from modern technologies – over 40% of small and medium -sized enterprises confirm that they wouldn`t get through the pandemic if it wasn`t for digital tools, especially ecommerce solutions, as well as solutions for international money transfer in near real time. The latter solutions (such as Mastercard Send) have proven essential for individuals relying on money sent by their family abroad, but this time digitally, from card to card instead through less secure analogue alternatives. But let`s get back to businesses – 45% thinks technologies help them expand their user base and increase profits and additional 47% reckons technologies will have an even bigger role in the success of their companies in the next five years.

In practice, that means that companies of all sizes and types have faced the need to optimize cash flow and its tracking – from using business cards and digitalization of accounting to relying on modern prediction solutions such as Test & Learn which allows retailers to analyze their programs and offers and consumer habits so as to determine which activities bring the most profits. Test & Learn isn`t a platform for general information and advice, it changes the decision-making process. Fast, direct and efficient platform processes data six times faster than previously used methods so that large sets of data are filtered by any category, metric or location in just a few seconds giving a clear and concrete insight as to on which locations clients will react positively to which part of your offer.

Along with this, the demand for strengthening the security and safety systems in the increasingly complex digital ecosystem is undeniable. We design singular and essential solutions that help financial institution support the businesses they cooperate with. The robust suite of cybersecurity products is designed to help business owners protect themselves and their customers against vulnerabilities. Here are two examples: NuDetect which is contingent upon machine learning, behavioral biometrics and big data to identify automated attacks and login attempts into bank and retail systems and deter them with 99% accuracy; and RiskRecon solution that monitors risk factors of third parties providing deep, continuous risk insight by evaluating over 40 security criteria across 9 domains with 99.1% accuracy.

Predstavništvo Mastercard Europe Beograd

Mastercard

Mastercard Send

modern business operations

modern technologies

ecommerce

business cards

Test & Learn

cybersecurity

NuDetect

RiskRecon

digital economy

sustainable development

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Digital Transformation Roadmap to eFuture