Promenada Records 9.5 Million Visits in a Year – A Place for Relaxation, But Also Promotion of Culture and Awareness of Environmental Preservation

On 150,000 square meters of developed area, with more than 160 well-known local and international brand stores and a garage with 1,500 parking spaces on 8 levels, the Promenada shopping center has become a mandatory destination for all citizens of Novi Sad, but also visitors from the whole Serbia and the region.

One of the most modern shopping centers in Serbia, which is located on the corner of Oslobodjenja Blvd and Cara Lazara Blvd in Novi Sad, has attracted more than 9.5 million visits in a year and is recording a constant increase in the number of visitors, as a place where the widest variety of events is held, from concerts by the most prominent performers from the territory of former Yugoslavia, through fashion shows, to well-known festivals, such as the Novi Sad Oktoberfest.

In addition to that, this investment by the company NEPI Rockcastle also provides over 1,500 jobs to people of Vojvodina, and in the domain of social responsibility, the focus is placed on promoting the culture of the city in which Promenada operates and on environmental protection and energy saving.

Successful cooperation with the Novi Sad European Capital of Culture foundation has been established, waste separation baskets have been set up in the shopping center, and Promenada Novi Sad has also received the prestigious international BREAAM certificate.

This certificate is the leading world method for rating buildings when it comes to energy efficiency, greenhouse gas emissions, health, building management, pollution, waste management, water and many other factors. Owning a license confirms that the facility guarantees a healthy and comfortable environment and that the location and the facility are managed properly.

Promenada is also the first shopping center in Serbia to get the confirmation of being harmonized with the COVID-19 safety measures by the Safe Shopping Centers (SSC), an independent Swedish company which estimates the safety of shopping centers worldwide. Obtaining this certificate proves that the shopping center operates in line with international health standards and provides customers with a safe shopping experience.

NEPI Real Estate Project One d.o.o. Novi Sad

Fondacija Novi Sad Evropska prestonica kulture

NEPI Rockcastle

Promenada Novi Sad

Promenada shopping center

number of visitors

BREAAM certificates

Novi Sad Oktoberfest

social responsibility

corporate responsibility

waste selection

energy efficient facility

Safe Shopping Centers

COVID 19 certificate of safe shopping