Puratos Group takes over Austria’s Diamant

Source: eKapija Friday, 10.02.2017. 12:03
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(Diamant factory) Puratos Group has reported that it has acquired Diamant, one of the leading producers of raw materials in the baking industry in Central Europe, a member of Werhahn Group.

As stated, Diamant is one of the leading producers of raw materials for the baking industry in Austria. Its presence in the markets of Poland and the Czech Republic is also very strong, and it is available throughout Central and Eastern Europe through distributors and partners, under its own brand or through private trademarks.

– This acquisition will help us increase our presence on the Austrian market, and strengthen our already strong position in Central & Eastern Europe. An experienced team and a solid manufacturing unit in Austria itself, and the long-time presence of Diamant on the market, will allow us to further grow our sales in a region which is very influential in the rest of Central & Eastern Europe – says Daniel Malcorps, Chief Executive Officer of Puratos.

– With the acquisition of Diamant, we are extremely pleased to double the size of our business in Poland and the Czech Republic. We believe to be able to become a true & complete business development partner for the Austrian bakers, chocolatiers & patissiers, with a strong local presence and excellent services, including the innovation center in Wels. In Poland and the Czech Republic, we will be able to offer a wider product and service range to the customers, as we will unite & build on the strengths of both Diamant & Puratos in these countries – stated Piet Sanders, Markets Director for Northern and Eastern Europe at Puratos.


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