Hypo Alpe Adria Bank becoming Addiko Bank on July 11

Hypo Alpe Adria Bank will change its name to Addiko Bank on July 11 and will strive to become one of the top five banks of the region again, the banking group announced on Thursday, July 7.

- The bank's new identity reflects its new business strategy, which will focus on providing services to citizens and small and medium enterprises – said Razvan Munteanu, member of the management of Addiko Bank at the press conference.

He pointed out that Serbia, which had a million clients, was the biggest market for Addiko Bank and that he expected that the bank's growth would start there.

Addiko Bank will focus on the essence of banking, will be efficient and will communicate with clarity, since these three clear principles reflect the meaning of the phrase “practical banking”, it was said at the conference. By doing this, the bank wishes to dedicate itself to the great challenge of today's banking, where the pace of modern life is constantly increasing, and people demand simpler products and more practical and quicker services.

- Practical banking describes the way we wish Addiko to be seen, what we offer to our clients and what makes us stand out from the competition. We wish to be a bank which fulfills its promises directly, quickly and efficiently and maintains its clients' trust that way. This is the only way to become even better, with a view to becoming the people's first choice – said Ulrich Kissing, chairman of the Management Board of Addiko Bank AG.

The chairman of the Executive Board of Addiko Bank Serbia Zoran Vojnovic said that the change of the name was a logical continuation of changes in that banking group, which started a year ago when Austria sold Hypo Alpe Adria Bank, which it had owned for five years, to the American fund Advent and the European Bank for Reconstruction and Development (EBRD).

All former Hypo Alpe Adria Bank offices in Serbia will receive the complete makeover and name change until the end of August, and the first six, the biggest ones, will be overhauled on July 11, Vojnovic announced.

In addition to Serbia, Addiko Bank operates in Bosnia and Herzegovina, Croatia, Slovenia and Montenegro. It employs 600 people in Serbia.

At the presentation of the new brand, the chairman of the Executive Board of Addiko Bank a.d. Beograd Zoran Vojnovic handed over the donation to the athletic team of Serbia's National Paralympic Committee in the amount of EUR 10,000 as support to the preparations for the 2016 Paralympics in Rio de Janeiro.